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marketing planned for 2008 with a focus on business tourism

Originally published at Travemünde 24 News . You can comment here or there .

Lübeck. The "Marketing World" in the Hanseatic city of Lübeck, which was held in September 2007 for the first time and with great success, also on 29 September 2008 as a forum for tourism, city marketing

and culture for Lübeck, Travemünde and the region on trends and inform future issues. \u0026lt;/ p>

The focus of this year's information event with lectures and workshops, the main topic of conference tourism Business and Tourism - briefly in the technical language called MICE (Meetings, Incentives, Conventions & Events) - are. This decision was the members of the Working Group Marketing at its last meeting, underlining the importance and economic significance of the MICE sector for the city. The Working Group on Tourism, which organizes the "Marketing World" has lead to the coordinated advocacy of marketing in the City of the task and is composed of representatives of the local chapter Dehoga Lübeck, Lübeck, the tourist office , the Travemünde Economic Community, the music and congress hall of Lübeck, the Hanseatic city of Lübeck Cultural Foundation - The Lübeck museums, the merchants of Lübeck, the Commerce and Industry Chamber of Lübeck and the Lübeck and Travemünde Marketing GmbH (LTM) together.

"Lübeck's future as a convention and conference location is an important marketing issue for us, will win in the coming years even more important," explain ; rt Gastager Andrea, Director of the Lübeck und Travemünde Marketing GmbH, "We have created Lübeckongress" the appropriate tool for our forces for a presence in this to join the highly competitive market and invest in the future. "

"The conference and business tourism has an enormous economic importance for the Hanseatic city of Lübeck, since in this area for a considerable revenue can be generated, on the other hand he but also as a multiplier for the traditional tourism has, "said Nicholas Long, director of the merchants of Lübeck," The efforts in this area mu , must be further promoted, as there is a considerable potential for the business location Lübeck, "

" Especially for. cities, the business tourism importance. This applies also to the Hanseatic city of Lübeck, of the medical industry, food industry, logistics and engineering are particularly well represented, "said Chamber of Commerce Senior Vice President Lars Schöning.

also Ilona Jarabek, manager of the music and congress hall Lübeck provides good opportunities for the successful development of Marketingaktivitä Ten: "The business tourism brings, particularly in relation to multi-day conferences and trade shows, a great potential for the Lübeck . Tourism Landscape "

" business - in particular conferences and conventions - are a very important pillar in the economic cycle and tourism of our city, in addition expanding the reasons for travel, tourism is "underlines Jörg Semrau, Executive Chairman of the Lübeck Tourist Association, the importance of the MICE sector.

This assessment also shares Horst Schroeder, Board Member (Hotel) of the local chapter Dehoga Lübeck: "Apart from the city tourism over the weekend, we consider the business tourism in the week as indispensable and see great potential in developing the conference and convention area. And do not forget: every second spent in the business tourism flows in the retail € "

also

Büchtmann Wolfgang, Chairman of the Trav & #. 252; Santander Economic Community (TWG) of the economic importance of the MICE segment is convinced: "The conference and business tourism is to take at least as serious as the holiday and leisure travel. He is, strictly speaking, more important, for he has twelve months season, not just two or three months a year as the holiday tourism. Many business travelers are still hanging two to three days to visit their business when it suits them well on the ground ."+++ \u0026lt;/ p>